About Us
Smooth Operators
L.A. Bikini was born of a simple desire to find a better way to remove unwanted body hair. And it didn’t take long before we found it: body sugaring. The concept may be centuries-old, but our take is thoroughly modern. Not only does it remove unwanted hair; it also reduces future growth. Which helps achieve the smoothest skin possible.
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Our Story
About L.A. Bikini Sugaring Hair Removal Franchise
Clay Haley was introduced to sugaring by a friend in Birmingham, Alabama in 2011. He was looking to revive a struggling waxing and tanning salon and had determined that customer experience was one key factor in the success of the business.
After investigating further and learning that sugaring is a safe, gentle, and effective way to remove unwanted hair that’s been around for thousands of years, Clay incorporated sugaring into the business.
The results astounded both the customers and Clay alike. Sugaring was a more thorough, less painful experience for the customers with a superior product that inflicted less trauma to the skin.
Since then, Clay has been refining the sugaring business model to incorporate his vision for a thriving, growing hair removal franchise.
Clay Haley
Clay Haley is the CEO and founder of L.A Bikini Franchise. Clay Haley has been a successful entrepreneur for much of his 30-year professional career, honing his franchising, business development, and strategy skills on the foundation of a degree from Auburn University. Clay Haley has owned and operated two massage franchise units and revived a waxing and tanning salon in the South, which became the concept for L.A. Bikini.
The Sugar Queen
Lina Kennedy
Professionally, Lina is the founder of Alexandria Professional®, the global authority on body sugaring. To perfect this unique hair removal system, she created the Full Circle of Skin Conditioning® program – the most natural and universal regimen for your best skin! We pride ourselves in educational mastery and our commitment to improving the skin’s overall integrity! Lina is also a major stakeholder in L.A. BIKINI.
Lina devotes significant time and resources towards philanthropy. She’s carefully chosen deeply personal, challenging, causes that will benefit financially from her support and gain exposure thanks to her media profile, renown, and commitment.
Lina uses her status as a childhood sexual abuse survivor to partner with local and national philanthropies to bring attention to this issue that too often flies under the radar of law enforcement, politicians, schools, and the general public.
September 2013
L.A. Bikini launches its first location in Mountain Brook, Alabama.
August 2014
L.A. Bikini opens a second location in Hoover, Alabama.
April 2015
L.A. Bikini begins franchising.
September 2015
L.A. Bikini opens its first franchised location in Hoover, Alabama.
December 2018
From December 2018 to October 2020, L.A. Bikini opens 11 locations in 6 states.
September 2023
L.A. Bikini has 20 units open with 5 more in development.
A Fast-Growing Hair Removal Service Rooted in Ancient History
Sugaring hair removal is an ancient method of hair removal that has been practiced for centuries. It originated in ancient Egypt and is believed to have been used by both men and women to remove unwanted body hair.
The technique involves using a paste made of sugar, lemon juice, and water to remove hair from the root. The technique involves using a paste made of sugar, lemon juice, and water to remove hair from the root.form was said to be used on Cleopatra herself, dating back to 1900 BC. It is originally a Persian method of hair removal, confined to the regions surrounding Persia up until the first millennium AD.
In the modern era, sugaring hair removal has regained popularity as a natural and eco-friendly alternative to other hair removal methods.
What Defines Us
LA Bikini is a sugaring hair removal specialist. All we do is sugaring… We are Experts. We provide a specially crafted client engaging experience to deliver focused brilliance. We do one thing and we do it brilliantly.
LA Bikini creates sugaring hair removal specialists. Our simple focused model delivers franchise expertise. You will do one thing, you will do it brilliantly, and guests will reward you with their patronage.
Vision Statement
Become the leading sugaring skin care franchise system in the U.S.
Mission Statement
Provide the most comfortable sugaring hair removal leaving beautifully smooth exfoliated skin inspiring female confidence and empowerment.
We Are Values-Based
Our values are important to us. We are looking for franchisees who embrace the same values.
Brilliance
We focus on one thing and that is sugaring. Our focus allows us to drive exceptional, industry-leading service through continued hair removal and skin exfoliating techniques.
Comfort
We provide soothing support in how we engage our guests, franchisees, and each other. We are soothing and supportive in our techniques, training, communications.
Determination
We are focused and decisive on providing the best solutions to all problems even if the solutions may not be popular. We continuously push ourselves to grow while “doing the right thing.”
Modesty
We balance pride and humility. We strive for brilliance with a modest verbal and visual approach. We are very confident without being overly assertive or provocative.
Mudita
We provide unselfish joy; the pleasure we derive from delighting in other’s well-being. We love our guests and seek to provide them the most comforting experience. We believe in “we” over “me.”
