About Us

Smooth Operators

L.A. Bikini was born of a simple desire to find a better way to remove unwanted body hair.  And it didn’t take long before we found it: body sugaring.  The concept may be centuries-old, but our take is thoroughly modern. Not only does it remove unwanted hair; it also reduces future growth. Which helps achieve the smoothest skin possible. 

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    Our Story

    About L.A. Bikini Sugaring Hair Removal Franchise

    Clay Haley was introduced to sugaring by a friend in Birmingham, Alabama in 2011. He was looking to revive a struggling waxing and tanning salon and had determined that customer experience was one key factor in the success of the business.

    After investigating further and learning that sugaring is a safe, gentle, and effective way to remove unwanted hair that’s been around for thousands of years, Clay incorporated sugaring into the business.

    The results astounded both the customers and Clay alike. Sugaring was a more thorough, less painful experience for the customers with a superior product that inflicted less trauma to the skin.

    Since then, Clay has been refining the sugaring business model to incorporate his vision for a thriving, growing hair removal franchise.

    Clay Haley

    Clay Haley is the CEO and founder of L.A Bikini Franchise. Clay Haley has been a successful entrepreneur for much of his 30-year professional career, honing his franchising, business development, and strategy skills on the foundation of a degree from Auburn University. Clay Haley has owned and operated two massage franchise units and revived a waxing and tanning salon in the South, which became the concept for L.A. Bikini.


    A Fast-Growing Hair Removal Service Rooted in Ancient History

    Sugaring hair removal is an ancient method of hair removal that has been practiced for centuries. It originated in ancient Egypt and is believed to have been used by both men and women to remove unwanted body hair. 

    The technique involves using a paste made of sugar, lemon juice, and water to remove hair from the root. The technique involves using a paste made of sugar, lemon juice, and water to remove hair from the root.form was said to be used on Cleopatra herself, dating back to 1900 BC. It is originally a Persian method of hair removal, confined to the regions surrounding Persia up until the first millennium AD. 

    In the modern era, sugaring hair removal has regained popularity as a natural and eco-friendly alternative to other hair removal methods.


    What Defines Us

    LA Bikini is a sugaring hair removal specialist. All we do is sugaring… We are Experts. We provide a specially crafted client engaging experience to deliver focused brilliance. We do one thing and we do it brilliantly.

    LA Bikini creates sugaring hair removal specialists. Our simple focused model delivers franchise expertise. You will do one thing, you will do it brilliantly, and guests will reward you with their patronage.

    Vision Statement

    Become the leading sugaring skin care franchise system in the U.S.

    Mission Statement

    Provide the most comfortable sugaring hair removal leaving beautifully smooth exfoliated skin inspiring female confidence and empowerment.

    We Are Values-Based

    Our values are important to us. We are looking for franchisees who embrace the same values.


    We focus on one thing and that is sugaring. Our focus allows us to drive exceptional, industry-leading service through continued hair removal and skin exfoliating techniques.


    We provide soothing support in how we engage our guests, franchisees, and each other. We are soothing and supportive in our techniques, training, communications.


    We are focused and decisive on providing the best solutions to all problems even if the solutions may not be popular. We continuously push ourselves to grow while “doing the right thing.”


    We balance pride and humility. We strive for  brilliance with a modest verbal and visual approach. We are very confident without being overly assertive or provocative.


    We provide unselfish joy; the pleasure we derive from delighting in other’s well-being. We love our guests and seek to provide them the most comforting experience. We believe in “we” over “me.”